Yaga South Africa, Kenya, Estonia2024-25Brand refresh, illustration, animation, social campaign, display campaign, print campaign, billboard campaign, escalator and lift adsYaga is a fast-growing marketplace app (1.1million users). A user-centred platform for buying and selling pre-owned items — the app is an industry-leader in South Africa. I’ve been working with Yaga for over a year now, developing and elevating their visual identity, introducing typefaces, typographic and graphical design systems, image sourcing and illustrating, and applying these enhancements through various integrated campaigns.
Yaga EE2024-25Direction for digital targeted and integrated campaigns
Yaga SA2024Animated inner-city billboards in Cape Town.
Yaga SA2025Inner-city Ambassador-led static billboard campaign across Western Cape and Gauteng. For this project I was supplied photography and content to format across 98 billboard renders.
Yaga SA2024Offline student campaign for leading South African marketplace app.